Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting - researchr publication

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Janek Benthaus, Christoph Skodda. Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

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