Application of Structural Equation Modeling to Explain Online Shoppers' Response to Price Comparison Sites

Ladislav Beranek, Radim Remes, Václav Nýdl. Application of Structural Equation Modeling to Explain Online Shoppers' Response to Price Comparison Sites. In Proceedings of the 2017 International Conference on E-commerce, E-Business and E-Government, ICEEG 2017, Turku, Finland, June 14-16, 2017. pages 72-75, ACM, 2017. [doi]

Abstract

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