Managed Campaigns and Data-Augmented Auctions for Digital Advertising

Dirk Bergemann, Alessandro Bonatti, Nicholas Wu. Managed Campaigns and Data-Augmented Auctions for Digital Advertising. In Kevin Leyton-Brown, Jason D. Hartline, Larry Samuelson, editors, Proceedings of the 24th ACM Conference on Economics and Computation, EC 2023, London, United Kingdom, July 9-12, 2023. pages 271, ACM, 2023. [doi]

@inproceedings{BergemannBW23,
  title = {Managed Campaigns and Data-Augmented Auctions for Digital Advertising},
  author = {Dirk Bergemann and Alessandro Bonatti and Nicholas Wu},
  year = {2023},
  doi = {10.1145/3580507.3597807},
  url = {https://doi.org/10.1145/3580507.3597807},
  researchr = {https://researchr.org/publication/BergemannBW23},
  cites = {0},
  citedby = {0},
  pages = {271},
  booktitle = {Proceedings of the 24th ACM Conference on Economics and Computation, EC 2023, London, United Kingdom, July 9-12, 2023},
  editor = {Kevin Leyton-Brown and Jason D. Hartline and Larry Samuelson},
  publisher = {ACM},
}