Paper or Screen - Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services

Benedikt Berger, Christian Matt 0001, Dennis M. Steininger, Thomas Hess. Paper or Screen - Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services. In Tung X. Bui, Ralph H. Sprague Jr., editors, 48th Hawaii International Conference on System Sciences, HICSS 2015, Kauai, Hawaii, USA, January 5-8, 2015. pages 3384-3393, IEEE, 2015. [doi]

Abstract

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