CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information

Juan Bernabé-Moreno, A. Tejeda-Lorente, Carlos Porcel, Hamido Fujita, Enrique Herrera-Viedma. CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information. Knowl.-Based Syst., 80:163-179, 2015. [doi]

@article{Bernabe-MorenoT15,
  title = {CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information},
  author = {Juan Bernabé-Moreno and A. Tejeda-Lorente and Carlos Porcel and Hamido Fujita and Enrique Herrera-Viedma},
  year = {2015},
  doi = {10.1016/j.knosys.2014.12.033},
  url = {http://dx.doi.org/10.1016/j.knosys.2014.12.033},
  researchr = {https://researchr.org/publication/Bernabe-MorenoT15},
  cites = {0},
  citedby = {0},
  journal = {Knowl.-Based Syst.},
  volume = {80},
  pages = {163-179},
}