CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information - researchr publication

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Juan Bernabé-Moreno, A. Tejeda-Lorente, Carlos Porcel, Hamido Fujita, Enrique Herrera-Viedma. CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information. Knowl.-Based Syst., 80:163-179, 2015. [doi]

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