Edward Bernroider, Alexander Hampel. E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 284-289, Academic Publishers/World Publishing Corporation, 2004.
@inproceedings{BernroiderH04, title = {E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses}, author = {Edward Bernroider and Alexander Hampel}, year = {2004}, tags = {empirical, analysis, e-science}, researchr = {https://researchr.org/publication/BernroiderH04}, cites = {0}, citedby = {0}, pages = {284-289}, booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World}, editor = {Jian Chen}, publisher = {Academic Publishers/World Publishing Corporation}, isbn = {7-5062-7342-X}, }