E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses

Edward Bernroider, Alexander Hampel. E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 284-289, Academic Publishers/World Publishing Corporation, 2004.

Abstract

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