Who's Most Targeted and Does My New Adblocker Really Help: A Profile-based Evaluation of Personalized Advertising

Sofia Bertmar, Johanna Gerhardsen, Alice Ekblad, Anna Höglund, Julia Mineur, Isabell Öknegård Enavall, Minh Ha Le, Niklas Carlsson. Who's Most Targeted and Does My New Adblocker Really Help: A Profile-based Evaluation of Personalized Advertising. In WPES '21: Proceedings of the 20th Workshop on Workshop on Privacy in the Electronic Society, Virtual Event, Korea, 15 November 2021. pages 245-249, ACM, 2021. [doi]

@inproceedings{BertmarGEHMELC21,
  title = {Who's Most Targeted and Does My New Adblocker Really Help: A Profile-based Evaluation of Personalized Advertising},
  author = {Sofia Bertmar and Johanna Gerhardsen and Alice Ekblad and Anna Höglund and Julia Mineur and Isabell Öknegård Enavall and Minh Ha Le and Niklas Carlsson},
  year = {2021},
  doi = {10.1145/3463676.3485617},
  url = {https://doi.org/10.1145/3463676.3485617},
  researchr = {https://researchr.org/publication/BertmarGEHMELC21},
  cites = {0},
  citedby = {0},
  pages = {245-249},
  booktitle = {WPES '21: Proceedings of the 20th Workshop on Workshop on Privacy in the Electronic Society, Virtual Event, Korea, 15 November 2021},
  publisher = {ACM},
  isbn = {978-1-4503-8527-5},
}