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The Quicker One is the Better One? - How to Fight Negative Word of Mouth

Alper Beser, Richard Lackes, Markus Siepermann. The Quicker One is the Better One? - How to Fight Negative Word of Mouth. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

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Alper Beser

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Richard Lackes

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Markus Siepermann

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