Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B - researchr publication authors

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Anit Bhandari, Kiran Rama, Nandini Seth, Nishant Niranjan, Parag Chitalia, Stig Berg. Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects - 17th Industrial Conference, ICDM 2017, New York, NY, USA, July 12-13, 2017, Proceedings. Volume 10357 of Lecture Notes in Computer Science, pages 45-56, Springer, 2017. [doi]

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