Anit Bhandari, Kiran Rama, Nandini Seth, Nishant Niranjan, Parag Chitalia, Stig Berg. Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects - 17th Industrial Conference, ICDM 2017, New York, NY, USA, July 12-13, 2017, Proceedings. Volume 10357 of Lecture Notes in Computer Science, pages 45-56, Springer, 2017. [doi]
@inproceedings{BhandariRSNCB17,
title = {Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B},
author = {Anit Bhandari and Kiran Rama and Nandini Seth and Nishant Niranjan and Parag Chitalia and Stig Berg},
year = {2017},
doi = {10.1007/978-3-319-62701-4_4},
url = {https://doi.org/10.1007/978-3-319-62701-4_4},
researchr = {https://researchr.org/publication/BhandariRSNCB17},
cites = {0},
citedby = {0},
pages = {45-56},
booktitle = {Advances in Data Mining. Applications and Theoretical Aspects - 17th Industrial Conference, ICDM 2017, New York, NY, USA, July 12-13, 2017, Proceedings},
editor = {Petra Perner},
volume = {10357},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-62701-4},
}