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Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang. Pricing guaranteed contracts in online display advertising. In Jimmy Huang, Nick Koudas, Gareth Jones, Xindong Wu, Kevyn Collins-Thompson, Aijun An, editors, Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010. pages 399-408, ACM, 2010. [doi]

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