Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang. Pricing guaranteed contracts in online display advertising. In Jimmy Huang, Nick Koudas, Gareth Jones, Xindong Wu, Kevyn Collins-Thompson, Aijun An, editors, Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010. pages 399-408, ACM, 2010. [doi]
@inproceedings{BharadwajMSSVXY10,
title = {Pricing guaranteed contracts in online display advertising},
author = {Vijay Bharadwaj and Wenjing Ma and Michael Schwarz and Jayavel Shanmugasundaram and Erik Vee and Jack Xie and Jian Yang},
year = {2010},
doi = {10.1145/1871437.1871491},
url = {http://doi.acm.org/10.1145/1871437.1871491},
tags = {contracts},
researchr = {https://researchr.org/publication/BharadwajMSSVXY10},
cites = {0},
citedby = {0},
pages = {399-408},
booktitle = {Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010},
editor = {Jimmy Huang and Nick Koudas and Gareth Jones and Xindong Wu and Kevyn Collins-Thompson and Aijun An},
publisher = {ACM},
isbn = {978-1-4503-0099-5},
}