From fame to fortune: Influencer entrepreneurship in a digital age

Claire Q. Bi, Libo Liu. From fame to fortune: Influencer entrepreneurship in a digital age. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 208, 2022. [doi]

Abstract

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