Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

Shuxian Bi, Chaozhuo Li, Xiao Han, Zheng Liu, Xing Xie, Haizhen Huang, Zengxuan Wen. Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search. In Marie-Francine Moens, Xuanjing Huang, Lucia Specia, Scott Wen-tau Yih, editors, Findings of the Association for Computational Linguistics: EMNLP 2021, Virtual Event / Punta Cana, Dominican Republic, 16-20 November, 2021. pages 2215-2224, Association for Computational Linguistics, 2021. [doi]

@inproceedings{BiLHLXHW21,
  title = {Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search},
  author = {Shuxian Bi and Chaozhuo Li and Xiao Han and Zheng Liu and Xing Xie and Haizhen Huang and Zengxuan Wen},
  year = {2021},
  url = {https://aclanthology.org/2021.findings-emnlp.191},
  researchr = {https://researchr.org/publication/BiLHLXHW21},
  cites = {0},
  citedby = {0},
  pages = {2215-2224},
  booktitle = {Findings of the Association for Computational Linguistics: EMNLP 2021, Virtual Event / Punta Cana, Dominican Republic, 16-20 November, 2021},
  editor = {Marie-Francine Moens and Xuanjing Huang and Lucia Specia and Scott Wen-tau Yih},
  publisher = {Association for Computational Linguistics},
}