Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

Shuxian Bi, Chaozhuo Li, Xiao Han, Zheng Liu, Xing Xie, Haizhen Huang, Zengxuan Wen. Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search. In Marie-Francine Moens, Xuanjing Huang, Lucia Specia, Scott Wen-tau Yih, editors, Findings of the Association for Computational Linguistics: EMNLP 2021, Virtual Event / Punta Cana, Dominican Republic, 16-20 November, 2021. pages 2215-2224, Association for Computational Linguistics, 2021. [doi]

Abstract

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