The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context

Muhammad Bilal, Jianqiu Zeng, Umair Akram, Yasir Tanveer, Muhammad Sohaib, Muhammad Ahsan Ali Raza. The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context. IJEIS, 16(2):73-91, 2020. [doi]

Abstract

Abstract is missing.