Melissa Bishop, Samar Baqer, Sandra Henderson. Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 175, Association for Information Systems, 2006. [doi]
Abstract is missing.