The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez. The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior. Internet Research, 24(3):393-412, 2014. [doi]

Abstract

Abstract is missing.