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Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising

Tobias Blask. Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. In Mohammad S. Obaidat, José Luis Sevillano, Zhaoyang Zhang 0001, David A. Marca, Marten van Sinderen, Panagiotis G. Sarigiannidis, Piero Castoldi, Victor Torres-Padrosa, editors, DCNET, ICE-B and OPTICS 2013 - Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems, Reykjavík, Iceland, 29 - 31 July, 2013. pages 312-319, SciTePress, 2013.

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