Alexander Bleier, Maik Eisenbeiss. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. Marketing Science, 34(5):669-688, 2015. [doi]
@article{BleierE15,
title = {Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where},
author = {Alexander Bleier and Maik Eisenbeiss},
year = {2015},
doi = {10.1287/mksc.2015.0930},
url = {http://dx.doi.org/10.1287/mksc.2015.0930},
researchr = {https://researchr.org/publication/BleierE15},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {34},
number = {5},
pages = {669-688},
}