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Customer Data Mapping - A Method for data-driven Service Innovation

Katharina Blöcher, Matthias Wittwer, Rainer Alt. Customer Data Mapping - A Method for data-driven Service Innovation. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 988-1003, GITO Verlag, 2020. [doi]

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Katharina Blöcher

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Matthias Wittwer

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Rainer Alt

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