Katharina Blöcher, Matthias Wittwer, Rainer Alt. Customer Data Mapping - A Method for data-driven Service Innovation. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 988-1003, GITO Verlag, 2020. [doi]
@inproceedings{BlocherWA20,
title = {Customer Data Mapping - A Method for data-driven Service Innovation},
author = {Katharina Blöcher and Matthias Wittwer and Rainer Alt},
year = {2020},
doi = {10.30844/wi_2020_j4-bloecher},
url = {https://doi.org/10.30844/wi_2020_j4-bloecher},
researchr = {https://researchr.org/publication/BlocherWA20},
cites = {0},
citedby = {0},
pages = {988-1003},
booktitle = {Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks},
editor = {Norbert Gronau and Moreen Heine and Hanna Krasnova and K. Poustcchi},
publisher = {GITO Verlag},
isbn = {9783955453350},
}