Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing

Miikka Blomster, Timo Koivumäki. Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. Inf. Syst. E-Business Management, 20(1):123-169, 2022. [doi]

Authors

Miikka Blomster

This author has not been identified. Look up 'Miikka Blomster' in Google

Timo Koivumäki

This author has not been identified. Look up 'Timo Koivumäki' in Google