Miikka Blomster, Timo Koivumäki. Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. Inf. Syst. E-Business Management, 20(1):123-169, 2022. [doi]
@article{BlomsterK22,
title = {Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing},
author = {Miikka Blomster and Timo Koivumäki},
year = {2022},
doi = {10.1007/s10257-021-00547-y},
url = {https://doi.org/10.1007/s10257-021-00547-y},
researchr = {https://researchr.org/publication/BlomsterK22},
cites = {0},
citedby = {0},
journal = {Inf. Syst. E-Business Management},
volume = {20},
number = {1},
pages = {123-169},
}