Successful strategies for selling usability into organisations

Sarah A. Bloomer, Susan J. Wolfe. Successful strategies for selling usability into organisations. In Michael E. Atwood, editor, CHI '99 Extended Abstracts on Human Factors in Computing Systems, CHI Extended Abstracts '99, Pittsburgh, Pennsylvania, USA, May 15-20, 1999. pages 114-115, ACM, 1999. [doi]

@inproceedings{BloomerW99,
  title = {Successful strategies for selling usability into organisations},
  author = {Sarah A. Bloomer and Susan J. Wolfe},
  year = {1999},
  doi = {10.1145/632716.632788},
  url = {http://doi.acm.org/10.1145/632716.632788},
  researchr = {https://researchr.org/publication/BloomerW99},
  cites = {0},
  citedby = {0},
  pages = {114-115},
  booktitle = {CHI '99 Extended Abstracts on Human Factors in Computing Systems, CHI Extended Abstracts '99, Pittsburgh, Pennsylvania, USA, May 15-20, 1999},
  editor = {Michael E. Atwood},
  publisher = {ACM},
}