Successful strategies for selling usability into organisations - researchr publication related

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Sarah A. Bloomer, Susan J. Wolfe. Successful strategies for selling usability into organisations. In Michael E. Atwood, editor, CHI '99 Extended Abstracts on Human Factors in Computing Systems, CHI Extended Abstracts '99, Pittsburgh, Pennsylvania, USA, May 15-20, 1999. pages 114-115, ACM, 1999. [doi]

The following publications are possibly variants of this publication:

Selling usability to organisations: strategies for convincing people of the value of usabilitySarah A. Bloomer, Rachel Croft, Susan J. Wolfe. CHI 1998: 153-154 [doi]

Selling Usability to OrganisationsSarah A. Bloomer, Rachel Croft. ACMdis 1997: 653-654

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