NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand

Srinivas Bollapragada, Salil Gupta, Brett Hurwitz, Paul Miles, Rajesh Tyagi. NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand. Interfaces, 38(2):103-111, 2008. [doi]

Abstract

Abstract is missing.