André Bonfrer, Xavier Drèze. Real-Time Evaluation of E-mail Campaign Performance. Marketing Science, 28(2):251-263, 2009. [doi]
@article{BonfrerD09,
title = {Real-Time Evaluation of E-mail Campaign Performance},
author = {André Bonfrer and Xavier Drèze},
year = {2009},
doi = {10.1287/mksc.1080.0393},
url = {http://dx.doi.org/10.1287/mksc.1080.0393},
researchr = {https://researchr.org/publication/BonfrerD09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {2},
pages = {251-263},
}