Anna Borawska, Malgorzata Latuszynska. The use of neurophysiological measures in studying social advertising effectiveness. In Matteo Cristani, Carlos Toro 0001, Cecilia Zanni-Merk, Robert J. Howlett, Lakhmi C. Jain, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 24th International Conference KES-2020, Virtual Event, 16-18 September 2020. Volume 176 of Procedia Computer Science, pages 2487-2496, Elsevier, 2020. [doi]
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