Monica Borges, Paulo Rita, Margherita Pagani. A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV. In International Conference on Mobile Business (ICMB 2011), Como, Italy, June 20-21, 2011. pages 173-184, IEEE, 2011. [doi]
@inproceedings{BorgesRP11,
title = {A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV},
author = {Monica Borges and Paulo Rita and Margherita Pagani},
year = {2011},
doi = {10.1109/ICMB.2011.49},
url = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2011.49},
researchr = {https://researchr.org/publication/BorgesRP11},
cites = {0},
citedby = {0},
pages = {173-184},
booktitle = {International Conference on Mobile Business (ICMB 2011), Como, Italy, June 20-21, 2011},
publisher = {IEEE},
isbn = {978-1-4577-0497-0},
}