A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV

Monica Borges, Paulo Rita, Margherita Pagani. A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV. In International Conference on Mobile Business (ICMB 2011), Como, Italy, June 20-21, 2011. pages 173-184, IEEE, 2011. [doi]

Abstract

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