Slava Borodovsky, Saharon Rosset. A/B Testing at SweetIM: The Importance of Proper Statistical Analysis. In Myra Spiliopoulou, Haixun Wang, Diane J. Cook, Jian Pei, Wei Wang 0010, Osmar R. Zaïane, Xindong Wu, editors, Data Mining Workshops (ICDMW), 2011 IEEE 11th International Conference on, Vancouver, BC, Canada, December 11, 2011. pages 733-740, IEEE, 2011. [doi]
Abstract is missing.