Neven Bosilj, Goran Bubas, Mario Jadric. The influence of users' attitudes regarding trust, privacy and control on the adoption of mobile advertising. In MIPRO, 2011 Proceedings of the 34th International Convention, Opatija, Croatia, 23-27 May, 2011. pages 1420-1425, IEEE, 2011. [doi]
Abstract is missing.