RFL-based customer segmentation using K-means algorithm

Atena Boubehreje, Neda Abdolvand, Omid Sojodishijani. RFL-based customer segmentation using K-means algorithm. In International Conference on Electronic Business, ICEB 2022, Bangkok, Thailand, October 13-17, 2022. pages 39, Association for Information Systems, 2022. [doi]

Authors

Atena Boubehreje

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Neda Abdolvand

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Omid Sojodishijani

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