Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers

Vanessa Bracamonte, Hitoshi Okada. Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers. In Proceedings of the ASE BigData & SocialInformatics 2015, ASE BD&SI 2015, Kaohsiung, Taiwan, October 7-9, 2015. ACM, 2015. [doi]

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