Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers - researchr publication

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Vanessa Bracamonte, Hitoshi Okada. Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers. In Proceedings of the ASE BigData & SocialInformatics 2015, ASE BD&SI 2015, Kaohsiung, Taiwan, October 7-9, 2015. ACM, 2015. [doi]

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