Johanna Bragge, Henrik Kallio, Anne Sunikka. Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 25-36, 2008. [doi]
@inproceedings{BraggeKS08,
title = {Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?},
author = {Johanna Bragge and Henrik Kallio and Anne Sunikka},
year = {2008},
url = {http://is2.lse.ac.uk/asp/aspecis/20080003.pdf},
researchr = {https://researchr.org/publication/BraggeKS08},
cites = {0},
citedby = {0},
pages = {25-36},
booktitle = {16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008},
editor = {Willie Golden and Thomas Acton and Kieran Conboy and Hans van der Heijden and Virpi Kristiina Tuunainen},
}