Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram

Marco Brambilla 0001, Hoda Badrizadeh, Narges Malek Mohammadi, Alireza Javadian Sabet. Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram. Digit., 3(1):1-17, December 2022. [doi]

Abstract

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