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Matching Configurator Attributes to Business Strategy

Jo Bramham, Bart L. MacCarthy. Matching Configurator Attributes to Business Strategy. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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