João Brandão, Ricardo Maia Pestana, Daniel Raposo. Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits. In Francisco Rebelo, Marcelo M. Soares, editors, Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019. Volume 955 of Advances in Intelligent Systems and Computing, pages 136-146, Springer, 2019. [doi]
@inproceedings{BrandaoPR19,
title = {Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits},
author = {João Brandão and Ricardo Maia Pestana and Daniel Raposo},
year = {2019},
doi = {10.1007/978-3-030-20227-9_13},
url = {https://doi.org/10.1007/978-3-030-20227-9_13},
researchr = {https://researchr.org/publication/BrandaoPR19},
cites = {0},
citedby = {0},
pages = {136-146},
booktitle = {Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019},
editor = {Francisco Rebelo and Marcelo M. Soares},
volume = {955},
series = {Advances in Intelligent Systems and Computing},
publisher = {Springer},
isbn = {978-3-030-20227-9},
}