Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits

João Brandão, Ricardo Maia Pestana, Daniel Raposo. Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits. In Francisco Rebelo, Marcelo M. Soares, editors, Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019. Volume 955 of Advances in Intelligent Systems and Computing, pages 136-146, Springer, 2019. [doi]

Abstract

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