Determinants of Perceived Usefulness and Perceived Ease of Use in Individual Adoption of Social Network Sites

Alan A. Brandyberry, Xiaolin Li 0005, Laura Lin. Determinants of Perceived Usefulness and Perceived Ease of Use in Individual Adoption of Social Network Sites. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 544, Association for Information Systems, 2010. [doi]

Abstract

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