Michael Braun, Wendy W. Moe. Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. Marketing Science, 32(5):753-767, 2013. [doi]
@article{BraunM13,
title = {Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories},
author = {Michael Braun and Wendy W. Moe},
year = {2013},
doi = {10.1287/mksc.2013.0802},
url = {http://dx.doi.org/10.1287/mksc.2013.0802},
researchr = {https://researchr.org/publication/BraunM13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {5},
pages = {753-767},
}