Acceptation of a Demand-response Enabling Technology for using Electricity at Home upon a Simulated Marketing Campaign - Role of Sociodemographic Variables and Prior Energy Behaviors, in Tandem with Expectations and Attitudes Formed to the Message Target

Maria São João Breda, Marta Lopes. Acceptation of a Demand-response Enabling Technology for using Electricity at Home upon a Simulated Marketing Campaign - Role of Sociodemographic Variables and Prior Energy Behaviors, in Tandem with Expectations and Attitudes Formed to the Message Target . In Markus Helfert, Karl-Heinz Krempels, Brian Donnellan, editors, SMARTGREENS 2014 - Proceedings of the 3rd International Conference on Smart Grids and Green IT Systems, Barcelona, Spain, 3-4 April, 2014. pages 296-304, SciTePress, 2014. [doi]