Which Motivations Boost Idea Quality? Exploring the Impact of Customers' Motives for participating in Virtual Ideas Communities on Ideation Outcome

Ulrich Bretschneider. Which Motivations Boost Idea Quality? Exploring the Impact of Customers' Motives for participating in Virtual Ideas Communities on Ideation Outcome. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]

Abstract

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