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Building a Dot-Com Brand from Scratch

Mark Brett, Steve Bryant, Neerav Berry. Building a Dot-Com Brand from Scratch. In Gordon Davies, Charles B. Owen, editors, Proceedings of WebNet 2000 - World Conference on the WWW and Internet, San Antonio, Texas, USA, October 30 - November 4, 2000. pages 625-627, AACE, 2000.

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