Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors

Juan Gabriel Brida, Marta Disegna, Linda Osti. Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors. Expert Syst. Appl., 39(13):11349-11356, 2012. [doi]

Abstract

Abstract is missing.