Category Positioning and Store Choice: The Role of Destination Categories

Richard A. Briesch, William R. Dillon, Edward J. Fox. Category Positioning and Store Choice: The Role of Destination Categories. Marketing Science, 32(3):488-509, 2013. [doi]

Authors

Richard A. Briesch

This author has not been identified. Look up 'Richard A. Briesch' in Google

William R. Dillon

This author has not been identified. Look up 'William R. Dillon' in Google

Edward J. Fox

This author has not been identified. Look up 'Edward J. Fox' in Google